Transforming ideas into meaningful product experiences

With over 9 years of experience in UX/UI & Product Design, I help high-growth startups with scalable, cross-platform designs for mobile and web.

Photo of Rachelle de Keijzer
Photo of Rachelle de Keijzer
Photo of Rachelle de Keijzer

How I can help you

01
UX/UI Design

I deliver full-spectrum digital design, encompassing user flow mapping, wireframing, information architecture (UX), and high-fidelity visual design (UI).

02
Prototyping & Interaction

I bring interfaces to life through interactive prototypes that simulate the final product experience. This includes micro-interactions, UI animations, and complex state transitions.

03
Design Systems

I establish a centralized, scalable library of reusable UI components, brand guidelines, and documented design tokens. This creates a single source of truth across all platforms.

Professional Experience

Professional Experience

2025
UX/UI & Product Designer

Freelance

Leveraging 9+ years of experience to partner directly with high-growth startups, delivering both strategic design input and hands-on execution across diverse product challenges.

2022
Lead Product Designer

In2event BV

Led the design strategy and execution for a complex event management SaaS web application, creating scalable, intuitive tools used by major industry clients such as Pukkelpop, Valve, and HYROX.

2024
Senior UX/UI Designer

Deftpower BV

Drove end-to-end design for a critical EV charging app (Mobility Service Provider SaaS), focusing on optimizing user flows and testing the first public smart charging functionality in collaboration with ANWB and Equans.

2016
Product Designer

Highstreet Mobile (now Newstore)

Designed and launched native mobile shopping apps (eCommerce SaaS) for global retail brands like G-Star RAW, Golden Goose, and the Bestseller Group - encouraging delightful mobile commerce experiences.

2025
UX/UI & Product Designer

Freelance

Leveraging 9+ years of experience to partner directly with high-growth startups, delivering both strategic design input and hands-on execution across diverse product challenges.

2024
Senior UX/UI Designer

Deftpower BV

Drove end-to-end design for a critical EV charging app (Mobility Service Provider SaaS), focusing on optimizing user flows and testing the first public smart charging functionality in collaboration with ANWB and Equans.

2022
Lead Product Designer

In2event BV

Led the design strategy and execution for a complex event management SaaS web application, creating scalable, intuitive tools used by major industry clients such as Pukkelpop, Valve, and HYROX.

2016
Product Designer

Highstreet Mobile (now Newstore)

Designed and launched native mobile shopping apps (eCommerce SaaS) for global retail brands like G-Star RAW, Golden Goose, and the Bestseller Group - encouraging delightful mobile commerce experiences.

LET'S WORK TOGETHER

Have a project in mind? I'd love to hear about it!

+31 6 20 32 50 42

info@rachelledekeijzer.com

LET'S WORK TOGETHER

Have a project in mind? I'd love to hear about it!

+31 6 20 32 50 42

info@rachelledekeijzer.com

LET'S WORK TOGETHER

Have a project in mind? I'd love to hear about it!

+31 6 20 32 50 42

info@rachelledekeijzer.com